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Fernando NikolicWork with me

Work with me

Blockstream’s marketing playbook and Perception’s data, for your company.

  • Narrative & GTM advisory

    For a launch, a raise or a new market.

    • Positioning and messaging
    • A Perception read of your coverage
    • A launch plan: channels and sequence

    Retainer or fixed project.

  • Custom Perception research

    For funds, exchanges and comms teams.

    • A commissioned report on Perception data
    • Who drives a narrative, and how you compare
    • Charts you can publish

    One-off or quarterly.

  • Speaking & moderation

    Conferences, offsites and investor events.

    • Keynotes on Bitcoin narratives, media and AI
    • Panel moderation
    • English, Spanish or Norwegian

    In person or remote.

  • Fractional CMO

    Senior marketing before a full-time hire.

    • Strategy, team, agencies and pipeline
    • The Blockstream and Xeneta playbook, at your stage
    • A hiring plan for your full-time lead

    Set days a month, ongoing.

Track record

  • 4 years

    Leading marketing at Blockstream

  • 17 to 120

    Xeneta employees, from first growth hire on

  • €1.3B

    Value of the three companies I took into Norway

How it works

  1. A 30-minute call

    Where you are and what’s stuck.

  2. A one-page proposal

    Scope, timeline and price.

  3. We start

    Usually with a Perception read of your coverage.

Start with a call